Racecar Livery Design for Motorsport Teams

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Racecar Livery Design: Creating Visual Identity for Performance

In motorsport, your car’s appearance isn’t just about aesthetics - it’s a communication tool. A professional, sponsor-optimised livery reflects your brand, attracts attention, and reinforces credibility.

At Spindrift Media, we create custom racecar liveries that balance striking visual design with practical sponsor placement and team identity. Whether you're running a modern GT3 car, replicating a historic Formula 1, or a grassroots touring car, we design with purpose - and speed.

We’ve created livery designs for some of the most respected names in racing, including:

McLaren Automotive - notably the one-off McLaren P1 GTR James Hunt Edition, designed to celebrate the 40th anniversary of James Hunt's 1976 Formula 1 World Championship win
McLaren GT - including their 2016 Blancpain Endurance Series championship-winning livery
McLaren GT customer teams competing across Europe and the Middle East
Numerous drivers and teams across GT, saloons and single-seater categories throughout the globe

Whether it’s a manufacturer collaboration or a private entry, we approach every livery with the same attention to detail and strategic sponsor focus.

Our Motorsport Livery Design Services Include:

Bespoke livery concepts tailored to your car type and championship
Sponsor integration - smart, legible placement that boosts visibility
Team colour development - consistent with brand or suit/helmet palette
Wrap or paint-ready files - clean vector layouts with print specifications
3D mock-ups and elevations - preview every angle before production
Livery refinements for evolving sponsor deals or multi-car teams

Whether your car is seen by millions or parked up at a sponsor event - it needs to look the part. We make sure it does.

Bespoke racecar livery design for the Black Bull Ecurie Ecosse McLaren 650S GT3, featuring a dynamic black and blue graphic flow and strategic sponsor placement.

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Bespoke Spa 24 Hours livery design for the McLaren 650S GT3, featuring the iconic red, white, and green 'Speedy Kiwi' motif in homage to the 50th anniversary of Bruce McLaren Motor Racing.

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Bespoke McLaren 650S GT3 livery, designed for the championship-winning 2016 Blancpain Endurance season, and later displayed at the McLaren Technology Centre.

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Bespoke McLaren 650S GT3 GT Open racecar livery design, featuring aggressive orange and black graphics engineered for maximum trackside and broadcast sponsor visibility.

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Bespoke McLaren 650S GT3 livery designed for the overall victory at the 2016 Bathurst 12 Hour, showcasing the signature orange and black visual identity of the Tekno Autosports team.

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Bespoke McLaren 650S GT3 livery, designed for the overall victory in the 2016 Blancpain Endurance Series, emphasizing the strategic placement of sponsor branding (Monster Energy, Motul) across the car body.

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Bespoke McLaren 650S GT3 customer team livery, highlighting the precise placement of Prosource and Motul branding, engineered for maximum broadcast and trackside visibility.

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Bespoke livery design for the Renault Clio Gen 5 touring car, showing top-down and side views, engineered for maximum sponsor visibility of TTR.

{"box_type":"gallery-block","sort_order":"1700","gallery_alt":"Bespoke livery design for the Renault Clio Gen 5 touring car, showing top-down and side views, engineered for maximum sponsor visibility of TTR.","gallery_title":"Racecar Livery Design for Track Time Racing<\/span>","gallery_excerpt":"This dynamic livery was engineered for Craig Thompson and TTR (Track Time Racing) for their competitive campaign in the NGK UAE Pro Car Championship. The design successfully blends the vibrant orange and blue palette into an aggressive, geometric flow over the Renault Clio Gen 5 chassis.<\/p>\r\nWe focused on creating a highly legible identity that stands out at speed, strategically framing the primary sponsorship (Track Time Racing) to command visibility across trackside media and ensuring the team's presence is unequivocally professional at every event.<\/p>","gallery_images":["assets\/images\/pages\/Racecar-Livery-Design-Spindrift-TTR-Craig-Thompson_1764074152.webp","assets\/images\/pages\/Racecar-Livery-Design-Spindrift-TTR-Craig-Thompson-01_1764075323.webp","assets\/images\/pages\/Racecar-Livery-Design-Spindrift-TTR-Craig-Thompson-02_1764075335.webp","assets\/images\/pages\/Racecar-Livery-Design-Spindrift-TTR-Craig-Thompson-03_1764075350.webp","assets\/images\/pages\/Racecar-Livery-Design-Spindrift-TTR-Craig-Thompson-04_1764075363.webp","assets\/images\/pages\/Racecar-Livery-Design-Spindrift-TTR-Craig-Thompson-05_1764075414.webp"],"psj":10,"p_meta_description":"Custom racecar livery design for competitive teams and drivers. Bold, sponsor-friendly visuals built for impact, clarity, and trackside presence."}

Bespoke Renault Clio Gen 5 racecar livery, emphasizing high-visibility fluorescent yellow and black geometry, engineered for maximum sponsor visibility in the UAE Pro Car series.

{"box_type":"gallery-block","sort_order":"1800","gallery_alt":"Bespoke Renault Clio Gen 5 racecar livery, emphasizing high-visibility fluorescent yellow and black geometry, engineered for maximum sponsor visibility in the UAE Pro Car series.","gallery_title":"Racecar Livery Design for Track Time Racing<\/span>","gallery_excerpt":"This bespoke livery was engineered for Rahil Taneja and TTR (Track Time Racing) for their competitive campaign in the NGK UAE Pro Car Championship. The design is a study in aggressive contrast, using dynamic geometric forms of stark white, black, and high-impact fluorescent yellow across the Renault Clio Gen 5 chassis.<\/p>\r\nWe focused on creating a modern, high-energy identity that commands attention at speed.<\/p>","gallery_images":["assets\/images\/pages\/Racecar-Livery-Design-Spindrift-Rahil-Taneja_1764074172.webp"],"psj":11,"p_meta_description":"Custom racecar livery design for competitive teams and drivers. Bold, sponsor-friendly visuals built for impact, clarity, and trackside presence."}

Bespoke Renault Clio Gen 5 racecar livery, emphasising high-contrast red and yellow geometry and strategic sponsor placement for the NGK UAE Pro Car Championship.

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Bespoke Radical SR3 racecar livery, emphasizing the clean, structural placement of fluorescent red and white graphics, engineered for maximum visibility in the Radical Challenge Championship.

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Bespoke Radical RXC Spyder racecar livery, emphasising blue and fluorescent orange panel design, engineered for competitive visibility in the Radical UAE Cup.

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“Spindrift are a very professional company and extremely passionate about the work and services they provide.”

Lee Cunningham

Super Veloce Racing

We believe your racecar livery is about more than simply framing your sponsor’s branding: it should tacitly reflect everything your race team represents. Our racecar liveries are designed to look like they belong in pole position on the race track, arming you with the confidence to push yourself to your very limits when it matters the most.

We’re proud to have designed Spindrift liveries for some of the most iconic cars in modern racing, including the McLaren P1 GTR, McLaren 650S GT3 and McLaren 570S GT4 for clients such as McLaren Automotive, McLaren GT and Clio Cup sensation, Bradley Burns.

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“Spindrift's attention to detail and passion to deliver gives me every confidence to use them in the future for any other opportunity.”

Phil Hall

Racing Driver

Racecar Livery Design: Your Questions Answered

Find out more about how we approach professional livery design and how we work with teams, drivers, and sponsors to deliver the right visual result.

What’s included in a livery design package?

You’ll receive full concept visuals from multiple angles (both sides, top, front, rear), complete with sponsor positioning, colour references, and production-ready vector files for your wrap or paint team.

Can you design liveries for any type of racecar?

Yes - we design for everything from modern GT3s and prototypes to classic touring cars and vintage F1 machines. Each livery is tailored to the car’s form and visual balance.

Can you work directly with my wrap or paint team?

Absolutely. We’re happy to liaise directly with your chosen partner to ensure accurate transfer of design, cut lines, and file prep - saving time and reducing errors.

Do you offer full team branding alongside liveries?

Yes - we can create a complete identity for your team, including logos, colour palettes, pit wall branding, suits, helmets and social templates. Everything designed to work together. Find out more about our Motorsport Branding services.

Can you update an existing livery?

Of course. Whether you're evolving a look, adding sponsors or refreshing a design mid-season, we’ll build on what’s working and elevate the overall finish.

Contact us today to commission your next winning design. We invite you to discuss your project requirements on +44 (0) 1329 729 007 or email info@spindriftmedia.com.

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We are always pleased to hear from people, so if you would like to get in touch
with Spindrift please use the details or form below.

You can call us on +44 (0) 1329 729 007 or email info@spindriftmedia.com

RaceCar Livery Design

Racecar Livery Design: Creating Visual Identity for Performance

Our Motorsport Livery Design Services Include:

Racecar Livery Design: Your Questions Answered

What’s included in a livery design package?

Can you design liveries for any type of racecar?

Can you work directly with my wrap or paint team?

Do you offer full team branding alongside liveries?

Can you update an existing livery?

Enquire

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