McLaren Automotive

Following our successes working with McLaren GT, in 2016, Spindrift Media was commissioned by McLaren Automotive to create a one-off livery design for one of their most extreme road-legal track cars - the McLaren P1 GTR.

The brief: to commemorate 40 years since James Hunt’s legendary 1976 Formula 1 World Championship win.

Drawing inspiration from Hunt’s unmistakable helmet design, Spindrift developed a bold, modern interpretation of his signature red, white, and black colours - reimagined across the aggressive bodywork of the P1 GTR. Subtle stripes, a clean layout, and historic references were all incorporated in a way that respected both the car’s contemporary edge and Hunt’s unforgettable legacy.

This bespoke livery became one of McLaren’s most shared special commissions of the era, attracting global media attention and cementing its place as an icon among one-off liveries.

The car was launched for public display at the 2016 Goodwood Festival of Speed.