Stefano Modena

Stefano Modena: Engineering a Visual Legacy for the 2026 FIA Eco Rally

Stefano Modena is a name synonymous with the technical purity of Formula 1’s most visceral era. From his legendary podium at Monaco for Brabham in 1989 to his front-row exploits for Tyrrell-Honda two years later, Stefano has always been a driver defined by precision and unparalleled mechanical feel.

As he prepares for a new chapter in the 2026 FIA Eco Rally Cup, Spindrift Media was commissioned to develop a definitive visual identity and a high-stakes commercial sponsorship strategy that honours his heritage while embracing the innovation of sustainable motorsport.

The challenge was to create a brand that felt immediately recognisable to the global F1 historians, yet sat comfortably within the high-tech, electric-focused aesthetic of the FIA Eco Rally. Stefano required a visual system that acted as a steward for his career - balancing the prestige of his past with the modern commercial requirements of future partners.

The core of this project was the development of Stefano’s personal brand identity. Rather than a generic racing logo, we engineered a symbol rooted in his iconic history.

• The Heritage Mark
  We created a distinctive "S" motif derived directly from the famous green graphic sweep found on Stefano’s original Bell racing helmets. This creates an immediate visual link to his Grand Prix legacy.
  
  
• Typography
  We utilised a clean, modern sans-serif typeface to frame the name, providing a professional and stable foundation for the brand.
  
  
• Colour Logic
  The brand utilises a refreshed palette of "Modena Green," bridging the gap between his 1990s aesthetic and the "Green" energy focus of the Eco Rally.

For a driver of Stefano’s calibre returning to a World Championship stage, a standard PDF deck was insufficient. We produced a comprehensive, high-level sponsorship proposal designed to command the attention of senior decision-makers and marketing directors.

• Bespoke Vector Illustrations
  To ensure the highest production quality, we created entirely bespoke vector illustrations of the Cupra Tavascan competition vehicle. This allowed for infinitely scalable, crisp visuals that far exceed the quality of standard photography or edited screenshots.
  
  
• Technical High-Fidelity Renderings
  We integrated professional renderings showing the precise placement of partner logos across the Tavascan's chassis. These visuals were engineered to show prospective sponsors exactly how their brand would be showcased on the world stage.
  
  
• Commercial Strategy
  The deck was structured to articulate the unique B2B and networking opportunities within the FIA Eco Rally, positioning Stefano as a premium ambassador for sustainable technology and automotive innovation.

A Spindrift commission is defined by its readiness for the "real world." We provided Stefano with a complete toolkit of production-ready assets, from vector logo files for team apparel to high-resolution renders for digital media announcements and sponsorship meetings.

By establishing this definitive visual standard, Stefano Modena enters the 2026 season with a professional presence that matches the excellence of his driving and career.