Nico Hülkenberg

Sponsorship Proposal Design for F1 Driver Nico Hülkenberg

Through our collaboration with The SMG (Sport Management Group), Spindrift Media was commissioned to create a bespoke sponsorship proposal for Nico Hülkenberg during his time with the Renault F1 Team.

The objective was clear: secure high-value personal sponsorship for logo placement on Nico’s driver cap and race overalls - premium real estate in Formula 1, with maximum global media exposure.

We designed a clean, brand-aligned pitch deck tailored to Nico’s personal image, Renault’s visual identity, and the expectations of potential corporate sponsors. The proposal combined audience insights, reach statistics, and commercial appeal with a strong visual narrative that conveyed the value of backing an established F1 name.

Our work helped present Nico’s brand in a way that was both commercially compelling and visually credible at the very top level of motorsport.

The result was a high-impact sponsorship tool that reflected both Nico’s professionalism and the unique marketing opportunity of associating with a front-line Formula 1 driver.