Logan Sargeant
When up-and-coming US talent, Logan Sargeant transitioned from karting into single-seaters in 2017, Spindrift Media was approached by his management team at Infinity Sports Management to create a professional brand identity to support his rising profile.
We developed a bold, future-proof personal logo that reflected Logan’s personality and racing ambition - designed to be easily recognisable at speed and versatile enough for use across digital, print and racewear applications. The logo went on to feature prominently on his race suits, visor strips, and even his early Formula 1 helmets with Williams F1.
As part of a full brand support package, Spindrift also designed and managed Logan’s official website throughout the early years of his career, helping promote his journey through F4, F3 and F2. The platform served as a hub for sponsors, fans and media during his crucial development phase.
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You can call us on +44 (0) 1329 729 007 or email info@spindriftmedia.com
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